For Heber Golf has its origin in the idea of ​​Heber Marchioni , gathering soccer players , athletes in general and famous artists, and invite them to play golf. In 2001 he began what would be fun televised golf days in the "Crazy For Heber " program. There were many who joined the sport and funny proposal and Heber , participating directly or indirectly in the program , now are regulars golfers.

Currently , For Heber Golf is the producer that gathers and integrates these proposals , making them an effective tool for communication and loyalty premium brands , both by the public that gathers and as the closeness that generates the same .